Beauty subscription boxes. I have no idea how many there are out there (a lot), but they have always hovered on the peripheries of my interest/shopping list.
Let me start by take a quick detour and making a confession – I’ve grown to hate samples. I find them hugely wasteful and not really that helpful when it comes to my skincare journey. Of course, if it’s a product that’s already sitting on my wishlist and I have a chance to try it out, then I’m all over it. But random stuff, like the Jouer tinted moisturers that Cult Beauty are always giving away in utterly useless colours? No thanks.
Coming back to beauty boxes – this is inherently why they have never interested me. I don’t particularly want to fork out X amount of money on a box of things I don’t particularly want and am not going to get much benefit from due to the small product sizes.
That was until I laid eyes on the Beauty Heroes box.